Thursday, April 10

7:00 a.m. - 5:00 p.m.
Registration

7:30 a.m. - 9:00 a.m.
Continental Breakfast

7:00 a.m. - 4:30 p.m.
Exhibits Open
California Ballroom B

9:00 a.m. - 10:00 a.m.
Opening General Session Reverse Mortgage Lending and Planning for the Future
California Ballroom A - 2nd Floor

Reverse mortgages have grown in popularity over the years with many public and private institutions developing products to assist seniors with life changes. The outlook for this market shows continued promise as baby boomers reach the qualifying age for these products. Lenders need to be equipped to assist with current and future needs. Join our panelists as they provide an overview of the market and discuss immediate solutions available for consumers, financial planners and lenders in the reverse mortgage market.

Speakers:
Robert E. Story, Jr., CMB
President
Seattle Financial Group

Thomas R. Weakland
Senior Vice President, Program Operations
Ginnie Mae

Joseph C. Bates
Director, Santa Ana Homeownership Center
U.S. Department of Housing and Urban Development

10:00 a.m. - 10:15 a.m.
Coffee Break in Exhibit Hall

10:15 a.m. - 11:15 a.m.
Concurrent Sessions

Reverse Mortgages 101: Retail and Wholesale Channels
Santa Fe - 2nd Floor

This panel discusses the basics of reverse mortgages. Topics to be included are identifying the true definition of reverse mortgage, current statistics and product features and benefits. Additionally, this panel provides an overview of retail origination opportunities and secondary and wholesale issues, including reasons to consider reverse mortgages and market entry and opportunity.

Speakers:
Jeffrey S. Taylor, CMB
Vice President - Senior Products
Wells Fargo Home Mortgage

Anthony Toro
Managing Director
Sun West Mortgage

Education: The Key to a Successful Reverse Mortgage
California Ballroom A - 2nd Floor

The key to helping borrowers better understand the potential benefits – and risks – of reverse mortgages lies in providing education and communication. Reverse mortgage and home equity offerings have experienced dramatic growth. With increasingly diverse reverse mortgages available, will traditional home equity products still have a place in deciding what is best for seniors? When is a reverse mortgage a better choice than a traditional home equity product? What are the obligations of the originator? This session helps lenders better comprehend the types of reverse mortgages, how they work, how to explain the benefits and drawbacks, the opportunities, and the compliance and operational risks these loans present.

Speakers:
Barton Johnson
President & Chief Executive Officer
Life Stage Financial, Inc.

Elaine Eaton
First Vice President - Operations
Financial Freedom Senior Funding Corporation

Jeff F. Klein
Attorney
Wolters Kluwer Financial Services

11:15 a.m. - 11:30 a.m.
Break

11:30 a.m. - 12:30 p.m.
Concurrent Sessions

Getting Approved to Originate FHA/Conventional Reverse Mortgages
Santa Fe - 2nd Floor

With significant changes taking place in the mortgage market, now is the time for lenders originating conforming and non-conforming loans to take a closer look at some of the cutting-edge opportunities. This session guides lenders through the process of getting approved to be a resource for consumers interested in using home equity in retirement planning.

Moderator:
Neil Morse
Principal
Morse Communications

Speakers:
Arthur Axelson
Partner
Reed Smith, LLP

Kris D. Kully
Of Counsel
K&L Gates

Retail Origination Strategies for Reverse Mortgages
California Ballroom A - 2nd Floor

A panel of experts offers in-depth insights into strategies for originating reverse mortgages. Experts will outline several strategies from pre-application through funding.

Speakers:
Shawna James
Owner
Shawna James & Associates

Michael J. Odden
Vice President - Reverse Mortgage Product Manager
M&I Marshall and IIsley Bank

12:30 p.m. - 2:00 p.m.
Luncheon
Pavilion

2:00 p.m. - 3:00 p.m.
Concurrent Sessions

Mortgage Fraud: Common Schemes and How to Detect Them
California Ballroom A - 2nd Floor

Mortgage fraud perpetrated against residential mortgage bankers has grown exponentially over the past several years with significant consequences affecting consumers, lenders and their communities. The reverse lending market is not immune to this serious problem, and this panel will discuss current fraud schemes and how to recognize them. Topics include: defining mortgage fraud; how to identify fraud; five keys to preventing fraud; and how to develop standard operational procedures that include a quality control plan.

Speakers:
Jeff Gentry
Vice President - Emerging Services
Kroll Factual Data

Jay H. Meadows
Chief Executive Officer & President
Rapid Reporting Verification Company

Joel A. Schiffman
Member
Weiner Brodsky Sidman Kider, P.C.

Constructing and Operating Reverse Mortgage Systems
Santa Fe - 2nd Floor

The ability of lenders and servicers to enter and advance in the reverse mortgage market is driven by using the right technology and getting commitments from investors. This panel explores HUD’s mortgage servicing system to support unique reverse mortgages (such as HECM), specialty default mortgage servicing systems, loan administration/loan collection/cash reporting, loss mitigation, foreclosure management, bankruptcy management and REO disposition.

Moderator:
Harry A. Gardner
Vice President - Industry Technology
Mortgage Bankers Association

Speakers:
Kevin Gherardi
Chief Information Officer
Reverse Mortgage Solutions, Inc.

John Lunde
President
Reverse Market Insight, Inc.

Anthony Toro
Managing Director
Sun West Mortgage Company

3:00 p.m. - 3:15 p.m.
Refreshment Break in Exhibit Hall

3:15 p.m. - 4:15 p.m.
Concurrent Sessions

Reverse Mortgage Servicing
California Ballroom A - 2nd Floor

This panel covers the following servicing topics: payment disbursements, scheduled and line-of-credit disbursement methods, repayments, payment plan changes, statements of account, annual 1098s, interest rate changes, payments and interest tracking, mortgage insurance premiums (MIPs) and service fees, payment for taxes and insurance (escrow set-asides), occupancy verifications, property maintenance, repair, HUD assignment options, default administration and bankruptcy.

Moderator:
H. Marc Helm
Chief Operating Officer
Reverse Mortgage Solutions, Inc.

Speakers:
Linda Bridges
Assistant Vice President - Reverse Mortgage Servicing
Wells Fargo Home Mortgage

Ryan LaRose
Senior Vice President - Reverse Mortgage
Celink

Collateral Risk Management: Assuring Collateral Value Today and Tomorrow
California Ballroom A - 2nd Floor

This panel discusses using collateral valuation tools to enhance marketing by accurately identifying markets that have ideal demographics and potential equity growth. Topics include using AVMs and AVMrelated tools to improve collateral valuation risk management and identifying and mitigating risks through real-time analysis of business transactions for customer-specific pricing as part of a quality control program that incorporates valuation forecasting.

Speakers:
Brian Dixon
Product Manager
First American CoreLogic

David D. Rasmussen
Senior Vice President - Sales
Veros Real Estate Solutions

4:15 p.m. - 4:30 p.m.
Break

4:30 p.m. - 5:30 p.m.
Concurrent Sessions

Production Processing—Underwriting Issues
California Ballroom A - 2nd Floor

Join our panel of experts as they go through the reverse mortgage origination process “soup-to-nuts” explaining the key processing and underwriting requirements.

Speakers:
Arthur B. Axelson
Partner
Reed Smith, LLP

Elaine Eaton
First Vice President - Operations
Financial Freedom Senior Funding Corporation

Daniel P. Mooney
Underwriter/HECM Coordinator
U.S. Department of Housing and Urban Development


Counseling Update and Options for Consumers: A Must Have for Prudent Lending
California Ballroom A - 2nd Floor

Third-party counseling is a required step in the reverse mortgage lending process. To qualify, prospective borrowers must meet with a housing counseling agency or approved reverse mortgage lender. This session identifies options lenders and consumers may use for meeting this requirement.

Speakers:
Jane C. Dwight
Managing Partner
Concentrance Consulting Group, Inc.

Daniel Fenton
Senior Housing Director
Money Management International

Paul Fiore
World Alliance Financial
DBA Lender Lead Solutions

5:30 p.m. - 6:30 p.m.
Networking Reception in Exhibit Hall

Friday, April 11

7:30 a.m. - 9:00 a.m.
Continental Breakfast

7:30 a.m. - 11:45 a.m.
Exhibits Open
California Ballroom B

7:30 a.m. - 12:45 p.m.
Registration

9:00 a.m. - 10:15 a.m.
Legislative and Regulatory Roundup
California Ballroom A - 2nd Floor

An abundance of opportunities exist in the reverse mortgage market, but lenders must take prudent measures to ensure they comply with federal, state and local mandates in originating and servicing these loans. This session provides updates on regulatory and legislative changes, alerts lenders to potential pitfalls, and offers ways to navigate the landscape effectively and efficiently.

Moderator:
Barton Johnson
President & Chief Executive Officer
Life Stage Financial, Inc.

Speakers:
Margaret Burns
Director, Office of Single Family Program Development
Department of Housing and Urban Development

Scott Norman
Regional Vice President - Retail Sales
Generation Mortgage

Elizabeth Scholz
COO/Executive Vice President
National Reserve Mortgage Lenders Association

10:15 a.m. - 11:30 a.m.
Concurrent Sessions

Effective Lead Generation Strategies in an Increasingly Competitive Marketplace
Santa Fe - 2nd Floor

The growing popularity of reverse mortgages in the U.S. is breeding competition, and organizations are finding it harder to generate leads at an acceptable cost. The solution is not just to spend more on marketing but to use actionable intelligence and analytics for smarter targeting. Key response drivers include equity amounts, home market value, interest in investments, age of mortgage and charitable giving. This session outlines effective lead generation and management strategies using analytics and predictive modeling.

Moderator:
Sandeep Kharidhi
Vice President - Analytics
ChoicePoint Precision Marketing

Speakers:
Mary Boston
Chief Marketing Officer
Financial Freedom Senior Funding Corporation

Kenneth Peskin
Chief Operations Officer
World Alliance Financial dba Lender Lead Solutions

Product Development Trends - From Private Label Reverse Mortgages to "Personalizing" HECMs
California Ballroom A - 2nd Floor

"Product development" in the reverse mortgage industry has traditionally focused on private label jumbo loans. In light of the current credit crisis, this panel examines trends in reverse mortgage product innovation, including the secondary market outlook for private label products, ways to "personalize" HECM products to build a stronger customer base, and legal and regulatory compliance issues to consider in designing new products.

Speakers:
Lorna M. Neill
Associate
K&L Gates

Julie St. James
Senior Manager
Pricewaterhouse

11:30 a.m. - 11:45 a.m.
Coffee Break in Exhibit Hall

11:45 a.m. - 12:45 p.m.
General Session

Current Origination Issues for Reverse Mortgages in Securitizations
California Ballroom A - 2nd Floor

As the demand for reverse mortgages grows, the secondary mortgage market is securitizing these instruments and allocating income among several classes of securities holders. This panel examines these emerging issues, including sales into the secondary market and eventual securitization.

Moderator:
Norman Edwards
Senior Director
Mortgage Bankers Association

Speakers:
Justin Burch
Senior Marketing Analyst
Ginnie Mae

Patrick Fitzsimonds
Director – Reverse Mortgage Banking
UBS

Jeffrey S. Taylor, CMB
Vice President – Senior Products Group
Wells Fargo Home Mortgage

12:45 p.m.
Conference Concludes